About
Built where the barn, the clinic, and the code meet.
Sounder is a platform by Precision Livestock Diagnostics Ltd. — a Canadian software company with one mission: help swine producers make smarter, more profitable decisions with ease.
The name
Why "Sounder"
One word, three true meanings.
A group of pigs
"Sounder" is the literal collective noun for swine. Producers hear the domain in the name — no explanation needed.
To take a reading
To sound is to gauge and monitor conditions — exactly what the platform does, continuously, across the whole barn.
The alert
When a parameter goes out of range, Sounder sounds. The name is the core promise in a single verb.
The partnership
A vet, a controls company, and a software company.
Most barn software knows one of the three worlds it touches. Sounder was built by all three, under one roof.
Dr. Doug MacDougald
Veterinary depth
South West Ontario Veterinary Services. Decades of swine veterinary and herd-health practice — the clinical judgment behind what Sounder watches and why it matters.
Joel Seys
Controls & hardware depth
President, Phason Controls. The barn-controls and integration expertise that lets Sounder speak to the equipment already installed in barns across North America.
Mike Kennedy, PhD
Software & economics depth
President, Green Analytics. The software, data, and applied-economics layer — turning barn signals into decisions producers can price.
How we work
Principles we build to
Welfare and margin, together
Healthy animals and a healthy operation are the same goal, watched with the same signals. We never trade one for the other.
Monitors, not diagnoses
Sounder surfaces signals earlier so producers and their veterinarians act sooner. The diagnosis belongs to the professional, not the platform.
Calm, not panic
Alerts exist to reduce worry, not multiply it. Specific thresholds, honest colours, and a red that's reserved for when it's real.
Meet the platform — and the people behind it.
A producer demonstration is a working session, not a pitch.